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Invitation Demystifying Market Research Lecture 1

Council for Scientific and Industrial Research (CSIR)Ref: https://www.csir.co.za/invitation-demystifying-market-research-lecture-1

Official source

Source domain: csir.co.za

Collected on 21 September 2026

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What this means

This is an invitation to the first lecture in a CSIR series on moving concepts toward commercialisation. The lecture covers market research concepts, processes, techniques, theories and case studies, and introduces participants to databases and tools accessible to the CSIR. No date, venue or registration procedure is stated in the supplied text.

What this document offers

Read out of this document by Govermate's AI, in its own words. Each one quotes the line it came from — confirm on the official source before acting.

educational lectureOngoing

Demystifying Market Research - Lecture 1

The first lecture in a series of concept-to-commercialisation lectures and workshops explains market research concepts, processes, techniques, theories and case studies, and introduces participants to market research databases and tools accessible to the CSIR.

Who it is for: Participants interested in market research for research, development and innovation
How to act on it: Attend or participate in the lecture; the document does not state a registration method or attendance location.

Show the line this came from

The first lecture will unpack some of the key concepts, processes and techniques that are used in market research, as well as applicable theories and case studies.

Facts

Reference

https://www.csir.co.za/invitation-demystifying-market-research-lecture-1

Key Takeaways

Demystifying Market Research - Lecture 1
CSIR Intellectual Property (IP) and Tech Transfer Office, Information Services (CSIRIS) and Knowledge Commons are hosting a lecture and workshop series
The series takes place over the next few months
The lecture addresses market research for innovations planned for development or commercialisation
Participants will be introduced to market research databases and tools accessible to the CSIR
Council for Scientific and Industrial Research (CSIR)
CSIR Intellectual Property (IP) and Tech Transfer Office
Information Services (CSIRIS)
Knowledge Commons