DocumentNot applicablePublication
Comment on In the Face of Volatility, CFOs and Their Organizations Adapt by Rebecca Moor
BOLTON COLLEGERef: https://www.boltonschools.co.za/2023/06/16/in-the-face-of-volatility-cfos-and-their-organizations-adapt/
Official source
Source domain: boltonschools.co.za
Collected on 10 August 2026
Always confirm details on the official source before acting.
What this means
This is a blog post published by Bolton College discussing how CFOs and marketing leaders are adapting to economic volatility. It cites survey data showing significant reductions in marketing budgets across North American consumer companies, rising marketing costs, and changing consumer behavior. The piece advocates for an 'investor mindset' in marketing spending rather than blanket cuts.
Facts
Places
Free State, Mangaung
Reference
https://www.boltonschools.co.za/2023/06/16/in-the-face-of-volatility-cfos-and-their-organizations-adapt/
Key Takeaways
- December 2022
- March 2023
- 8 percent reduction in marketing expenditures
- 10 to 20 percent budget cuts
- over 20 percent cut by one public company
- 80 percent of consumers changing shopping behavior
- 20 percentage point increase in cost per click
- Lovedale Street, Batho Location, Bloemfontein, Mangaung
- BOLTON COLLEGE
- Rebecca Moor
- Rebecca Moor
- BOLTON COLLEGE
- Chief Marketing Officers
- North America
- consumer companies
- investor mindset
- marketing budgets
- economic volatility
- cost per click
- Lovedale Street