Comment on How Marketing Can Drive Resiliency During Uncertain Times by Rebecca Moor

This is a blog post published by Bolton College on June 16, 2023, discussing how marketing can contribute to business resilience during periods of economic uncertainty. It reports on surveys showing that marketing budgets have been cut significantly across North American companies, with many CMOs expressing concern about maintaining growth while reducing spending. The article advocates for a strategic, investor-like approach to marketing rather than blanket budget cuts.