Comment on Digital Transformation: What Matters Most in Your Sector? by Rebecca Moor

This is a blog post published by Bolton College discussing digital transformation in business, focusing on how companies are cutting marketing budgets amid economic uncertainty. It cites surveys showing average marketing budget reductions of 8% and rising costs per click, while noting that 80% of consumers are changing their shopping habits. The post advocates for a strategic, investor-like approach to marketing spending rather than blanket cuts.