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Comment on The New Recession Playbook by Rebecca Moor
BOLTON COLLEGERef: https://www.boltonschools.co.za/2023/06/15/the-new-recession-playbook/
Official source
Source domain: boltonschools.co.za
Collected on 10 August 2026
Always confirm details on the official source before acting.
What this means
This is a blog post published by Bolton College on June 15, 2023, discussing how companies are cutting marketing budgets during economic uncertainty. It references surveys of Chief Marketing Officers and consumers showing reduced marketing spending and shifts in consumer behavior. The post advocates for an 'investor mindset' in marketing rather than blanket cuts.
Facts
Places
Free State, Mangaung
Reference
https://www.boltonschools.co.za/2023/06/15/the-new-recession-playbook/
Key Takeaways
- June 15, 2023
- BOLTON COLLEGE
- Chief Marketing Officers
- 80 percent of consumers
- 20 percentage points increase in cost per click
- 1 Lovedale Street, Batho Location, Bloemfontein, Mangaung
- Rebecca Moor
- BOLTON COLLEGE
- Rebecca Moor
- Chief Marketing Officers
- North America
- March 2023
- December 2022
- 1 Lovedale Street, Batho Location, Bloemfontein, Mangaung
Dates
Closing Date
15 June 2023