George Tourism Launches Destination Marketing Toolkit

This document is a news/press release item from George Municipality stating that George, Wilderness and Uniondale tourism has officially launched a digital destination marketing toolkit. The toolkit is described as providing ready-to-use content, visuals and guidelines for stakeholders to promote the destination, including sharing digital content, displaying brochures/maps, recommending attractions and events, and adding destination links in communications. The concept is said to be an outcome of the Unity for Growth Conference hosted by the municipality’s tourism department in May 2026, and Tourism Manager Joan Shaw is quoted encouraging stakeholders to market together. The press release also says the digital files are accessible online via a newsletter inbox and provides a contact email (marketing@visitgeorge.co.za) for support.